Program

…see and travel content starts to look the same, how can smaller destinations stay visible without losing their edge? Marta Káradóttir, Content and Communications Manager, and Olivia Døgg Fríðfinsdóttir, Digital Marketing Assistant, from Visit Faroe Islands will share how a small team from a small place learned to work with the algorithm — without letting it run the show. They’ll unpack how slow, deliberate content and earned storytelling can create impact that doesn't fade with the feed. Guided by the HOME strategy, a national, bottom-up approach built on community voices, they'll demonstrate how regenerative thinking shapes content and collaboration decisions.

‍From the Self-Navigating Cars campaign which turned a tourism challenge into a global conversation, to the Faroencers - a new kind of influencer where locals shape the narrative - this is a look at how creativity, culture and a few good briefs can outperform speed and scale.

Expect a candid take on what’s worked, what hasn’t and what happens when you prioritise depth over fast paced content.